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    The auto rental market is a multi-billion dollar sector of the usa economy. The US segment of the industry averages about $18.5 billion in revenue annually. Today, around 1.9 million rental vehicles that service the usa segment with the market. In addition, there are several rental agencies aside from the industry leaders that subdivide the entire revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike other mature service industries, the rental-car market is highly consolidated which naturally puts potential beginners at the cost-disadvantage because they face high input costs with reduced potential for economies of scale. Moreover, the majority of the profit is generated by a few firms including Enterprise, Hertz and Avis. For the fiscal year of 2004, Enterprise generated $7.4 billion altogether revenue. Hertz came in second position with about $5.2 billion and Avis with $2.97 in revenue.

    There are several factors that shape the competitive landscape from the rental car industry. Competition originates from two main sources during the entire chain. Around the vacation consumer’s end in the spectrum, levels of competition are fierce not simply since the marketplace is saturated and well guarded by industry leader Enterprise, but competitors operate at a price disadvantage together with smaller market shares since Enterprise has produced a network of dealers over 90 % the leisure segment. On the corporate segment, conversely, competitors are strong at the airports since that segment is under tight supervision by Hertz. Since the industry underwent an enormous economic downfall lately, it has upgraded the size and style of competition within most of the firms that survived. Competitively speaking, the rental car industry is a war-zone as most rental agencies including Enterprise, Hertz and Avis among the major players take part in a battle of the fittest.

    Within the last couple of years the rental car industry has produced a great deal of progress to facilitate it distribution processes. Today, roughly 19,000 rental locations yielding about 1.9 million rental cars in the US. Because of the increasingly abundant quantity of rental car locations in america, strategic and tactical approaches are taken into consideration to be able to insure proper distribution during the entire industry. Distribution comes about within two interrelated segments. On the corporate market, the cars are offered to airports and hotel surroundings. On the leisure segment, on the other hand, cars are offered to agency owned facilities which are conveniently located within most major roads and metropolitan areas.

    In the past, managers of rental-car companies utilized to rely on gut-feelings or intuitive guesses to create decisions about how precisely many cars to get in the particular fleet or utilization level and gratifaction standards of keeping certain cars in a fleet. Your methodology, it absolutely was hard to have a degree of balance that might satisfy consumer demand as well as the desired a higher level profitability. The distribution process is rather simple throughout the industry. In the first place, managers must determine the volume of cars that really must be on inventory on a daily basis. Want . very noticeable problem arises when way too many or otherwise enough cars can be purchased, most rental-car companies including Hertz, Enterprise and Avis, utilize a "pool” which is a group of independent rental facilities that share a variety of vehicles. Basically, with the pools available, rental locations operate more efficiently simply because they prevent low inventory if not eliminate car hire shortages.

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